Author / Books
IDEAS THAT
BECAME BOOKS.
More than 10 books published.
Writing has been part of my work for years.
Books create the space to develop an idea beyond a presentation, a project or a conversation.
ResearchIdeasPublished Work
Writing / 001
SOME IDEAS
NEED MORE SPACE.
Articles can explore an argument.
Research can investigate a question.
Books allow an idea to develop over time.
Writing has given me a way to organise knowledge, challenge my own assumptions and share ideas far beyond the context in which they originally appeared.
WRITING MAKES
THINKING VISIBLE.
Selected book / 01
Design Thinking
Lead the present. Create the future.
Manuel Serrano Ortega · Pilar Blázquez Ceballos
ESIC Editorial · 2015
An exploration of Design Thinking as a way to approach innovation, problem-solving and the creation of new opportunities.
- Pages
- 157 pages
- Print ISBN
- Print ISBN 9788415986546
“Lead the present. Create the future.”
Years later, the question remains remarkably similar.
What comes next?
Bibliography / Selected
SELECTED
BOOKS.
01
Design Thinking
Lead the present. Create the future.
Manuel Serrano Ortega · Pilar Blázquez Ceballos
ESIC Editorial · 2015
02
The Coolhunting White Paper
Manuel Serrano Ortega
Autor-editor · 2011
03
The Future of Education
Manuel Serrano Ortega
Selected books.
Foundations / 2011
BEFORE FUTURE
INTELLIGENCE,
THERE WAS OBSERVATION.
Coolhunting was one of the disciplines that shaped the way I learned to observe change.
The Coolhunting White Paper explored the profession, its methods and the skills required to identify emerging change.
Observation was the beginningInterpretation came next
Author / Evolution
THE SUBJECTS CHANGE.
THE QUESTION EVOLVES.
Coolhunting
Observe emerging change.
Innovation
Turn insight into new possibilities.
Design Thinking
Create around people and problems.
Education
Prepare people for changing realities.
Future Intelligence
Turn change into better decisions.
An editorial reading of how the questions evolved — not a one-to-one map between stages and titles.
Writing / Today
THE WRITING
CONTINUES.
Books are one part of a broader body of work.
Today, writing also takes the form of essays, research, articles and Future Intelligence perspectives.
Author / Ideas
WRITE TO
UNDERSTAND.
PUBLISH TO
SHARE.
Ideas become more useful when others can question them.