Longevity2026
Longevity Economy: from prevention to designing longer lives
Manuel Serrano Ortega · Catalina Álvarez Olea · Coolhunting University
View researchFI / Research
RESEARCHING
WHAT COMES NEXT.
Evidence behind the ideas.
Understanding change requires more than intuition. I research the signals, behaviours, technologies, markets and structural transformations that could reshape business and society.
ResearchForesightFuture Intelligence
Research / 001
CURIOSITY
NEEDS EVIDENCE.
Research has been at the centre of my work for almost two decades. Across hundreds of projects and industries, I have studied how consumers, technology, organisations, markets and society evolve.
But research is not the destination. It is the foundation for better questions, better foresight and better decisions.
EvidenceInterpretationForesightDecision
Featured / Research
FEATURED
RESEARCH.
FI / R012026
Artificial Intelligence
From automating tasks to designing intelligent companies
10 macro-trends reshaping business processes in the age of automation and artificial intelligence.
A strategic exploration of how automation and artificial intelligence are reshaping business processes — from RPA and AI agents to decision intelligence, vertical platforms and automation-native organisations.
Research leads
- Manuel Serrano Ortega
- Carolina Carrera Anaya
- Published by
- Coolhunting University
- Category
- Artificial Intelligence
- Year
- 2026
- Extent
- 60 pages
- Language
- ES
On Coolhunting University
FI / Territories
WHAT I
KEEP WATCHING.
- 01Artificial Intelligence
- 02Future of Work
- 03Longevity
- 04Consumer Change
- 05Business Models
- 06Technology
- 07Education
- 08Hospitality
- 09Society
- 10Leadership
FI / Method
EVERY STUDY
STARTS SOMEWHERE.
The future rarely begins as a trend. It begins as something small enough to ignore.
- 01
Signal
An emerging behaviour, anomaly, technology, conversation or shift.
- 02
Question
Why could this matter?
- 03
Evidence
What does the data, market and behaviour tell us?
- 04
Interpretation
What could be changing underneath?
- 05
Implication
What might this mean for organisations and leaders?
Experience / Research
ALMOST TWO DECADES
OF INVESTIGATION.
- 750+
- Research & intelligence projects
- 100+
- Industries explored
- 500+
- Companies advised
- 18+
- Years anticipating change
Google Scholar →Academic profile & publications
FI / Purpose
RESEARCH
SHOULD LEAD
SOMEWHERE.
Interesting insights are not enough.
The value of research appears when it changes how we understand a market, challenges an assumption, reveals an opportunity or improves a decision.
FROM EVIDENCE
TO ADVANTAGE.
Library
SELECTED
RESEARCH.
A selection, not a catalogue. Studies directed with Coolhunting University across the territories I keep watching.
Governance2025
AI, Public Affairs & Lobbying 2030
Manuel Serrano Ortega · Cristina Amor Soto · Coolhunting University
View research
Future of Work2026
HR as a talent platform
Manuel Serrano Ortega · Mª Eugenia Montenegro Rodil · Coolhunting University
View research
Consumer2026
Beyond Gen Z
Manuel Serrano Ortega · Ana Martín García · Coolhunting University
View research
Industry2026
From traditional factories to AI-native factories
Manuel Serrano Ortega · José Luis Guillot Gimeno · Coolhunting University
View researchTHE FUTURE
STARTS AS A SIGNAL.
Research is how I decide which signals deserve attention.
FI / Future Intelligence