Manuel Serrano Ortega

Speak / 001

IDEAS
WORTH SHARING.

Talks about the transformations reshaping business, leadership and society — and what leaders can do before they become obvious.

Future IntelligenceBusinessTechnologySociety

Manuel Serrano Ortega speaking on stage under a single spotlight

Speaking / Perspective

A GOOD TALK
SHOULD CHANGE
THE CONVERSATION.

A conference should do more than fill an agenda. The best talks introduce a question, challenge an assumption or give people a new way to understand what is changing.

My goal is not to predict the future. It is to help a room see something differently.

LEAVE WITH BETTER QUESTIONS.

Speaking / Territories

WHAT I
SPEAK ABOUT.

01

Future Intelligence

How leaders can separate signal from noise and turn external change into better decisions.

02

Artificial Intelligence

What changes when intelligence becomes abundant — and what remains uniquely human.

03

The Future of Business

New models, new expectations and the companies that have not been built yet.

04

Future of Work

How technology, skills and demographic change are reshaping organisations.

05

Longevity & Silver Economy

What longer lives mean for consumers, talent, markets and business models.

06

Consumer Transformation

How behaviours and expectations shift before organisations notice.

07

Entrepreneurship

Building businesses around structural change and emerging opportunity.

Signature talk / FI

FUTURE
INTELLIGENCE.

How to see change earlier — and make better decisions before it becomes obvious.

A talk about how leaders can move from information overload to strategic intelligence.

Not more trends. Better interpretation.

SignalWhat is changing?
ForesightWhat could happen next?
MeaningWhat does it mean for us?
DecisionWhat should we do?
ActionWhat should we do now?

Speaking / Selected talks

QUESTIONS
FOR THE ROOM.

01

The CEO in the Age of Intelligence

What happens to leadership when everyone has access to AI?

02

The Companies We Haven't Built Yet

Where will structural change create the next generation of businesses?

03

Anticipation as Competitive Advantage

Why seeing earlier can matter more than moving faster.

04

The Longevity Economy

What happens when longer lives reshape markets, talent and society?

05

From Information to Intelligence

Why having more data does not necessarily produce better decisions.

06

What Are We Not Seeing?

A talk about signals, assumptions and the changes that begin at the edges.

Speaking / Audience

DIFFERENT ROOMS.
DIFFERENT QUESTIONS.

A fireside-format conversation on stage in front of a small audience
01

Executive Teams

Strategic perspective around change, risk and opportunity.

02

Boards

External signals and long-term implications.

03

Conferences

Ideas designed to provoke conversation at scale.

04

Leadership Offsites

A shared perspective for teams preparing for what comes next.

05

Client Events

Relevant ideas adapted to the organisation, audience and context.

06

Education

Future-oriented thinking for executives and business leaders.

Speaking / Format

NOT EVERY ROOM
NEEDS THE SAME TALK.

01

Keynote

A focused idea designed for a larger audience.

02

Executive Session

Smaller, more strategic and interactive.

03

Board Session

Future Intelligence and external perspective around a specific context.

04

Conversation

Interview, fireside chat or moderated dialogue.

05

Private Briefing

A tailored Future Intelligence session around a business question.

06

Masterclass

Deeper exploration of a topic with participation from the audience.

Evidence / Speaking

THE TALK
STARTS BEFORE
THE STAGE.

Most of the work happens before the microphone is turned on. Research, cases, signals and conversations shape the ideas that eventually reach the room.

More than 200 conferences, seminars and training sessions across Spain and Latin America.

200+

Conferences, seminars & training sessions

4,500+

Professionals reached across Spain & Latin America

18+

Years anticipating change

10+

Books published

Speaking / Selected experience

SELECTED
ENGAGEMENTS.

01

19 Mar 2025

Seville, Spain

Innovation for the Future

Andalusian Council of Chambers of Commerce

Lead the Present. Anticipate the Future.

Participation in the expert session alongside other speakers, followed by a practical Coolhunting workshop.

Expert Talk + Workshop

Speaker

View event

02

21 Feb 2025

Vitoria-Gasteiz, Spain

37th OPC Spain National Congress

OPC Spain

Trends in the events industry, technology and consumer behaviour

A talk based on recent research into expectations and trends affecting congress attendance.

Conference Talk

Speaker

03

15 Oct 2024

Madrid, Spain

AEVEALab — Coolhunting for the Events Industry

AEVEA — Spanish Event Agencies Association

Coolhunting for the Events Industry: Anticipate the Future

Talk / Professional Session

Speaker

View event

Author / Speaker

IDEAS MOVE
BETWEEN PAGE
AND STAGE.

Books allow an idea to develop slowly. A stage tests whether that idea can become clear enough to change a conversation.

Explore books

Speaking / Context

THE AUDIENCE
MATTERS.

I prefer adapting the thinking to the room rather than delivering the same presentation everywhere. Industry, audience, geography and the questions already facing the organisation should shape the conversation.

SAME POINT OF VIEW.
DIFFERENT CONTEXT.

Speak / Invitation

BRING A
BETTER QUESTION
INTO THE ROOM.

Conferences, leadership teams, boards and private sessions.